A bigger ambition.
A clearer way forward.
Business strategy consulting for founders and established companies: market research, business plans, pricing and go-to-market strategy built around your next decision.
Make the next
business decision clearer.
A new business, a new market or a next location needs more than a good idea. We help you understand the customer, assess the opportunity and turn competing priorities into a practical business plan. Our Bengaluru-based team connects strategy with the brand, marketing, numbers and systems needed to put it into practice.
Have a strong idea but no clear launch plan?
Ready to enter a new market or open another location?
Need to decide what to focus on next?
Business plans.
Practical growth strategy.
Business plans & growth roadmaps
Define the proposition, commercial model, priorities and milestones for your next stage.
Market & competitor research
Understand customer needs, competing offers and the gaps your business can serve.
Go-to-market strategy
Connect your target audience, pricing, sales channels and launch activity in one plan.
Pricing & expansion planning
Assess your offer, operating requirements and business assumptions before the next move.
Work you can put to use.
The final scope is agreed around your business, priorities and requirements.
Before we start.
Practical answers to help you decide where to begin.
What does business strategy consulting include?
An engagement can include market and competitor research, a business plan, pricing, a go-to-market strategy and a prioritised growth roadmap. The starting point is the decision you need to make; the scope defines which of these outputs will help.
Can TCG help with an existing business, not just a startup?
Yes. Strategy work can focus on an established business’s next market, location, product or operating challenge. A new venture may need a launch plan, while an established company may need a clearer commercial direction.
What should I prepare for a strategy discussion?
Bring a short description of the business, your customers, the decision you are facing and what you have tried. Any existing plans or performance information can help define the work; you do not need a finished brief to begin.