the switch.
Real estate & co-livingA coherent foundation for managed co-living.
BUSINESS CONSULTING
STRATEGY. MARKETING. OPERATIONS.BENGALURU, INDIA
BUILT AROUND YOUR BUSINESS.
STRATEGY. MARKETING. OPERATIONS.BENGALURU, INDIA
BUILT AROUND YOUR BUSINESS.
We solve
problems.
Build better.
Grow stronger.
Business strategy, marketing, branding and custom technology. Practical solutions for the challenges holding your business back.
Let’s solve yoursWHAT’S YOUR
NEXT MOVE?
NEXT MOVE?
[ TCG / 01 ]WHAT WE DO FOR YOUR BUSINESS
Win customers.
Run smarter.
Build what’s next.
TCG is a Bengaluru-based business consulting firm for startups and established businesses across India. We connect strategy with hands-on work across marketing, brand, operations, technology and finance.
01 / GROW
Reach the right customers
Marketing strategy, SEO content, social media and lead generation.
02 / RUNMake the business work better
Process improvement, SOPs, cost control and custom management software.
03 / BUILDTurn the next idea into a plan
Business plans, brand positioning, websites, financial models and pitch decks.
[ TCG / 02 ]SELECTED WORK
Real businesses.
Work you can see.
View all workSP Freight Systems
Logistics & supply chainFrom broker workflows to one Placement OS.
Gully Bowls
Food & beverageConnecting the kitchen to the financial model.
CashMyRent
PropTechBringing property-management workflows together.
Visit websiteA FEW OF THE BUSINESSES WE’VE WORKED WITH
CashMyRentGULLY BOWLSthe switch.SP FREIGHTWok Toss
[ TCG / 03 ]OUR EXPERTISE
One business.
Connected expertise.
01Business strategy & growth
Business strategy consulting for founders and established companies: market research, business plans, pricing and go-to-market strategy built around your next decision.
Business plansMarket researchGo-to-market strategyGrowth planning
Explore the practice02Marketing & customer acquisition
Digital marketing strategy, SEO content, social media and campaign planning that connect what you offer with the customers you want to reach.
Digital marketingSEO & contentSocial mediaLead generation
Explore the practice03Brand positioning & design
Brand positioning, naming, visual identity and website design that make your value clear and your business memorable.
Brand positioningMessaging & namingVisual identityWebsite design
Explore the practice04Operations & process improvement
Business process improvement, standard operating procedures (SOPs), cost control and management systems that help teams deliver without every decision landing on your desk.
SOPsCost controlStaffing systemsManagement platforms
Explore the practice05Custom software & automation
Custom software development, web-based operations platforms, business dashboards and workflow automation built around the way your team works.
Custom softwareOperations platformsDashboardsWorkflow automation
Explore the practice06Finance & pitch decks
Financial modelling, pitch deck design, pricing and management reporting that help you understand profitability and explain your business with confidence.
Financial modellingPitch decksUnit economicsReporting
Explore the practice07Compliance & tax
Company incorporation, GST support, ROC / MCA filings and compliance coordination, organised around the needs of your business.
IncorporationGSTROC / MCAAudit coordination
Explore the practice08Contracts & legal coordination
Business agreements, contract support, NDAs and legal advisory coordination that help clarify responsibilities before you take the next step.
ContractsNDAsNoticesEntity structuring
Explore the practice[ TCG / 04 ]YOUR STARTING POINT
Let’s start with you
What’s keeping
you up?
You don’t need to know which service you need.
Just tell us what’s getting in the way.
You have something good.
Let’s help people find it.
Connect your growth plan, brand positioning and digital marketing so the right customers understand why to choose you.
- Understand the audience, offer and competitive landscape.
- Plan search content, social media and campaigns around the customer journey.
- Connect landing pages, enquiries and measurement.
[ TCG / 05 ]INDUSTRY PERSPECTIVE
Context changes
everything.
Every business has its own realities. Our work starts with understanding yours.
01
Food, beverage & hospitality
Restaurant and hospitality consulting: from brand launches and local marketing to recipe costing, SOPs and daily operations.
02Logistics & supply chain
Logistics consulting and custom software that connect broker workflows, operations and business reporting.
03Real estate, PropTech & co-living
Brand strategy, websites and property management software for real estate, PropTech and co-living businesses.
04Sports & human performance
Business planning, brand positioning and go-to-market support for sports and human-performance ventures.
[ TCG / 06 ]HOW WE WORK
From “what if”
to what’s next.
Clear scope. Close collaboration.
Work your business can use.
01
Tell us the messy bit
The real version. The spreadsheet version. The thing you have been putting off.
02
Get a clear plan
What needs fixing, what we will build and who owns what. Scope comes first.
03
Build the actual thing
The model. The brand. The operating system. Useful work, ready for your team.
04
Make it stick
A thoughtful handover so the work becomes part of how the business runs.
Put it on our desk